About Us

About us

Established in February 2007, Chen & Guo Law Firm specializes in serving chain brands and providing comprehensive professional legal services for chain businesses.

We serve as long-term legal counsel to over 200 franchisors, spanning industries such as catering, new retail, education, health care, beauty, automotive maintenance, apparel, and etc. Many of our clients are leading brands and top-tier companies in their industry.

We also provides internationalized legal solutions to numerous francisors worldwide, empowering chain brands to achieve stable and sustainable global expansion.

  • DQ
  • 棒约翰
  • 鱼你在一起
  • 张亮麻辣烫
  • 蛙来哒
  • 茶话弄
  • 茉酸奶
  • 莱得快
  • 巴庄重庆火锅
  • 金戈戈

Product Overview

Product overview

"Building legal bridges for international chain brands entering the Chinese market, ensuring their legal compliance and facilitating their growth in China."

  • International brand domestic licensing compliance special legal services
  • international brand domestic annual legal counsel service
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"Providing tailored, professional, and precise legal services for domestic chain brands, empowering them to expand internationally and achieve steady growth in global markets."

  • Specialized legal services for brand's overseas legal compliance
  • Services for building international franchise compliance system
  • Consulting and implementation services for the layout of brand's overseas companies
  • Consulting and implementation services for the layout of brand's overseas intellectual property rights
  • Consulting services for red chip structuring
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Our Team

Team introduction
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Service Advantage

service advantage
  • Specialized Services

    Specialized services

    With 17 years of dedicated experience in chain business legal services, we distinguish ourselves from general multi-industry service providers by focusing exclusively on chain brands. Our deep understanding of the business models and commercial logic of chain enterprises ensures that our services are precisely tailored to meet their practical needs.

  • Globalized Services

    Globalized services

    We have established a cooperative network with law firms, government agencies, and industry associations in over 40 countries worldwide, enabling us to mobilize local resources to provide more comprehensive support for our clients.

  • One-stop Services

    One-stop services

    From initial planning to implementation, we ensure that every step of our chain clients' expansion is in compliance with laws and regulations, supporting their steady and sustainable growth.

  • Customized Services

    Customized services

    We work closely with each client to discuss and determine the most suitable strategy. For every client, we develop and implement a tailored legal service plan, ensuring efficient and effective support for brand expansion.

News

Overseas infomation
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【日本】个人信息保护与跨境流动的合规要点
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在全球化与数字化浪潮下，个人信息的跨境流动已成为企业国际化运...

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【德国】外商投资合规指南
2025-08-22 14:33:00

作为欧洲公认的“经济引擎”，德国凭借强大的工业基础、先进的技...

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We are providing legal services for more than 200 chain brands
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